The Audacious Era

How do you promote a bold new way of thinking and improve top-line growth?

Booz Allen identified seven big bets that would accelerate their core business and have the potential to shake up the status quo, invent new industries, and improve market share and profit models. They needed to present their evolving strategy to clients in a way that improved their positioning and could surge these businesses into a new era of mature innovation discipline.

We identified their core challenges, and the opportunity to drive growth and amplify their innovation brand through a focused, evolved, and compelling system of expression. Armed with these insights and objectives, we crafted a messaging series that emphasized their innovation perspective and leadership position to accelerate the way business works through modern, collaborative approaches.