Digital Storybook

Because open doesn’t just mean open source.

After our team completed the brand strategy & identity for Booz Allen’s Digital Solutions group, the next step was to activate their “Open Performance” story into a physical product we could market, one that would attract people to the client’s services and products.

The Open Performance storybook premiered as a giveaway for audiences at the Digital Innovation Summit presented by Booz Allen and FedScoop in Fall 2015. This was followed by a month-long media buy across WTOP properties and social networks to support awareness and engagement with the piece.