Purpose & Values Relaunch Event

The 2016 Be Booz Allen Leadership Summit offered executives the chance to reflect not on what they could accomplish, but on what they should aspire to achieve, together.

Building on successes of 2015 leadership summit, we delivered an experience that resonated with audiences and left attendees with renewed inspiration, enthusiasm, commitment, and clarity of purpose.

Our integrated media approach, from screen-projected visuals, SFX and lighting, to registration sites, collateral, branded wearables, hotel room keys and hotel installations, expressed the excitement of the journey and the spirit of their new values.

Our art team employed design elements of lines, patterns, color, gradient, light, and more to create the visual identity, one that reinforced a style of improved clarity, directional optimism, presence, and a revived energy of legacy becoming future.

In just six weeks, we led a team of over 70 in-house creatives and production partners from concept to successfully delivering the event experience, approach, and creative execution of the two-day summit, providing the context and content to reveal the client’s new values and purpose statement, and to resolve the question of what it means to be Booz Allen.

Watch the highlight reel

The Team

Chief Creative: Joseph Smallwood
Experience Design: Maria Habib
Art: Maria Habib, Nune Vartanyan, Amrithi Deverajan, and Joe Buckland
Stories: Toby Ulm, Alex Haederle, and Jacob Kriss
Production Manager: Brian McNair, Bailey Skiles, Niki Harris
Staging: Legacy Scenic
Lighting Design: Jeffrey Holt
Lighting: Atmosphere
Projection: Quince Imaging
Animation: Sandy Marshall, Brian Cain
SFX: Gigawatt Media
Printing: Dodge Chrome