The Modern Employer’s Toolkit
How we restacked the recruiting deck in our client’s favor.
The Problem with Everything
Big companies have a recruiting problem. The abundance and sheer scale of opportunities they extend to people makes it surprisingly difficult for recruiters to consistently explain what the company does, and why candidates should care. With so many stories to sort and sift through, the particulars can get lost in the shuffle. As a result, the ability to attract and retain the best people can be routinely driven by only the charm and grit of its recruiters and managers.
Not by the brand stories or career opportunities that make them unique.
Restacking the Deck
Our challenge was to empower recruiters to have better career conversations by packaging eleven decades of history, achievements, and benefits into something they could easily configure and share. The Modern Employer’s Toolkit placed our client’s biggest mission—attracting and retaining people who want to change the world—into the palms of their hands.
Bugle designed 80 modular cards into seven stacks full of hundreds of bite-sized conversation starters, scenarios, and value statements. Original photography and a color coded system connected The Toolkit to the brand while elevating the product’s simplicity and sophistication as a standalone product.
Really, really, really freaking awesome!
Changing the Game
By assembling runs of cards and varying their order, recruiters have the power to carry content-rich and context specific details into the hiring lifecycle. In some cases, they may choose to start a discussion around a particular role or its qualifications. In others, the mission or challenge may be higher weighted than a specific job or the benefits offered.
With literally millions of possible ways to shuffle the cards, the Toolkit equips companies to always play their best hand through more relevant and engaging hiring conversations built with the flexibility to grow over time and evolve with each use.
This time, we stacked the deck so everyone wins.
Photography: Greg Kahn
Printing: Chip Peyton of Clark’s Litho