The Problem with Everything

Big companies have a recruiting problem. The abundance and sheer scale of opportunities they extend to people makes it surprisingly difficult for recruiters to consistently explain what the company does, and why candidates should care. With so many stories to sort and sift through, the particulars can get lost in the shuffle. As a result, the ability to attract and retain the best people can be routinely driven by only the charm and grit of its recruiters and managers.

Not by the brand stories or career opportunities that make them unique.

Restacking the Deck

Our challenge was to empower recruiters to have better career conversations by packaging eleven decades of history, achievements, and benefits into something they could easily configure and share. The Modern Employer’s Toolkit placed our client’s biggest mission—attracting and retaining people who want to change the world—into the palms of their hands.

Bugle designed 80 modular cards into seven stacks full of hundreds of bite-sized conversation starters, scenarios, and value statements. Original photography and a color coded system connected The Toolkit to the brand while elevating the product’s simplicity and sophistication as a standalone product.